What will I study?
The programme aims to develop an innovative approach to the professional luxury
brand management of luxury consumable goods (cars, cosmetics, drinks, fashion,
fragrances, handbags, jewellery, luggage, yachts and watches). The programme
provides you with the critical knowledge and awareness of the complex issues
involved in the luxury consumable goods sector in the 21st century, working on
concepts and platforms such as brand management, marketing, advertising and social
media.
Through a combination of research-informed teaching and learning, you will gain an
understanding of the production, distribution and consumption of luxury goods with
reference to the circular economy, all seen through the dependent role of the luxury
brand manager. The programme also includes ethics, corporate social responsibility,
enterprise and leadership, equipping you with a range of skills that could enable
you to take on both creative as well as management positions in the luxury goods
industry.
The programme is delivered by faculty staff that are internationally recognised for
their cutting-edge research and publications, and those with direct industry
experience. The course applies academic theory to a range of luxury industry global
problems, providing you with the skills and confidence to work effectively in
delivering change as professionals working within the luxury goods industry. This
explicit industry focus maximises employability for graduates in any aspects of the
luxury goods sector.
How will I be taught and accessed?
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Teaching is delivered through a mix of lectures and seminars, totalling around
9-12 hours per week
- Assessment is based on coursework. This includes presentations, portfolios,
reports and case studies, giving you multiple methods to show your understanding
of the course material
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Taught by experienced lecturers and academics who use their industry experience
to demonstrate how theories translate into real-life situations
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Technology-enhanced learning is embedded throughout the course to guide your
preparation for seminars and independent research
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Benefit from weekly academic support sessions designed to build your ability and
confidence as an academic learne
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You will be assigned a guidance tutor at induction who you will meet with
regularly during your studies